Omodara Ogijo' Post

CROSS SELLING APPROACHES THAT WORK

Do you want to learn about opening doors for additional business, how to sell without feeling hesitation, creating added values for your customers in a win-win situation? This article is for you.

 What is Cross Selling? 

Cross Selling involves selling those items which are connected or can be integrated with the product being sold. 

When you cross-sell, you offer an additional product or service that complements or is related to the purchase already being made 

Example: If you are selling a laptop you can offer a laptop bag and a mouse. 

It is important to mention another concept, Upselling which is similar but not the same with Cross Selling. Note that these two concepts are normally mixed up. 

Cross Selling VS Upselling 

While cross-selling encourages client to buy other related products that complement their purchase 

Upselling tries to

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